Kids Wear Edit

Brand Watch

H&M Kids Pushes Easy Basics for the New Season—What Looks Useful
Brand Watch |

H&M Kids Pushes Easy Basics for the New Season—What Looks Useful

H&M Kids enters the new season with two stories: a just-launched Laura Ashley collaboration full of heritage florals and lightweight occasion pieces, and a continued push on affordable everyday basics. One is lovely for photos. The other is what your child will actually live in. Here's how to tell the difference.

Carter’s Unveils a New Soft Cotton Kids Line for Summer
Brand Watch |

Carter’s Unveils a New Soft Cotton Kids Line for Summer

Carter's has dropped a new summer line built around soft PurelySoft cotton, with short-sleeve bodysuits, rompers, and a playful fruit-themed capsule. Sizes run newborn to 5T, priced from $18. Here's what parents should know before adding these pieces to a child's warm-weather rotation.